ABOUT

Brand Builder, Design Lover, Curious Learner

20+ years of proven brand design, strategy, and advertising experience as a creative director and problem solver, I partner with clients and entrepreneurs to ideate, create, and scale brands.

Working across all channels and consumer intersections I have worked with numerous Fortune 500 companies and start-ups across a multitude of categories.

Traditionally trained in the world of CPG and now heavily involved in the start-up e-comm space I specialize in creating brand strategies and distinctive brand identity systems that help companies and products scale.

If you're looking for more details on my past experiences go here.

So what’s up with the monkey?

I’ve always had a thing for monkeys. In the early years it was a Curious George stuffed animal that kept me company and in later years as a junior designer at my first agency gig, I was dubbed the “design monkey” due to constant “monkeying” around with my creative work.

Presently, the monkey still resonates for me but in a different way. Now the term “monkey mind” hits closest to home professional and personally.

If you’re unfamiliar with the term “monkey mind”, it's used to describe a state of constant mental chatter, distraction, and restlessness.

Often associated with the Buddhist concept of "monkey mind," which refers to the mind's tendency to jump from one thought to another, much like a monkey jumps from branch to branch.

This state of mind can make it difficult to focus, relax, or be present in the moment. Yep, that’s me.

My mind doesn’t stop running. Ever.

So that’s how we got to this website. It’s part portfolio to celebrate all the great projects and people I’ve worked with throughout the years. Part blog so I can continue to push myself to write more and provide an outlet for all this restless energy.

Finally it’s part creative dumping ground for anything else my monkey mind stumbles upon and feels the need to tell others about.

Experience

Over 20+ years of experience means I've had the pleasure of working with, laughing with, and creating kickass stuff with some of the most well known brands in the world. Presented in absolutely no order whatsoever...