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STEVE LEDER

Brand Design Leader

Novus Clothing Brand Refresh

Brand identity and apparel design for Novus Clothing Company

Prior Ski & Snowboards

Prior Ski & Snowboards

Brand design for handcrafted ski and snowboard manufacturer in Whistler British Columbia.

STEVE LEDER PORTFOLIO

5 Gum Brand Expression

Refreshing a successful brand can be a challenging exercise, and a dangerous one if not careful.

STEVE LEDER PORTFOLIO

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Brand Color Palettes: How Distinctive Colors Determine Brand Success

In the branding world, the power of a distinctive color palette cannot be overstated. A strategic selection of colors not only sets a brand

Color Psychology – Purple Reign

Color Psychology – Purple Reign

Purple is a color with a rich history and in the right circumstance it can be a powerful color in the design & marketing toolkit.

The Impact of Color Psychology in Brand Design & Marketing

Color psychology is the study of how colors impact human behavior, emotions, and perceptions. It explores the idea that different colors can

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Do Good Work for Good People Typography

Hello.

I'm Steve. For over 20 years I've helped create, build and scale brands of all sizes.

I'm a creative director, designer, writer, constant curious learner.

I've had the pleasure of working with, laughing with, and creating kickass stuff with some of the most well known brands in the world.

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