Corona Summer Packaging & On-Premise Design

Beach In a Can

One of my all-time favorite brands to have worked on. When it comes to consistency, simplicity, and a fundamental understanding of who they are, Corona is best in class.

Corona's iconic Christmas commercial, running now for 30 years!, is my favorite holiday spot of all time. Anyway...

For a couple of seasons, we worked on summer limited edition packaging. Perfect time of year to be promoting a beer synonymous with leisure and sunshine. The briefs on the these projects were pretty clear – all beach all the time. Got it.

The results were fantastic. If you're going to do a limited pack use your assets, BUT push the design into different places the core line won't allow, we did that.

Further below you'll find some images from Corona's first foray into on-premise when they launched draft. That was a fun exploration into taking their assets and evolving them into three-dimensions.

Work completed at: Interbrand - Creative Director, Designer

Project type: Brand Design, Packaging, On-Premise Design