Every Beer is a Journey, Join us for the Ride.
Sometimes, it’s not about where you’re going. It’s how you get there. For Fifty West Brewing, the scenic route was what was on the menu. This brand is all about the celebration of the journey, not the destination.
Focusing on this essence of the brand, Fifty West was brought to life for their initial launch into retail by focusing on elements that only they could own – road trips in VW buses, iconic highway signs, and classic landmarks along Route 50. The result is a clean, bright brand identity that catches eyes and stands out on the shelf. But, above all else, it is uniquely Fifty West.
Work completed at: Badge Design Studio - Creative Director, Designer
Project type: Brand Design, Identity, Packaging, In-Store Design
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