The Front Page of Pickleball.
What started as a lo-fi scrappy experiment to create a new pickleball brand for a content website turned into Pickleball University, a full fledged educational resource with over 100k visitors a month.
Highlights of the first few years of Pickleball University's growth; apparel launch, educational pickleball book creation and design, creation/deployment and follow up report on a 3000+ respondent pickleball participation study.
Work completed at: Badge Design Studio - Creative Director, Designer
Project type: Naming, Brand Design, SEO Optimized Content Creation, Social Media
*We wrote and designed an entire book on how to play pickleball!!!
*Infographic excerpt from the 2022 PBU Pickleball Participation Study
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