Groundwork was TSC's private label lawn & garden brand
Naming & Packaging Design for Tractor Supply Co.
Blast from the past from the early days.
A couple of different projects from working with Tractor Supply Co. years ago. This was the beginnings of their private label initiatives and we created and designed multiple new-to-the-world brands for them during our partnership.
Beyond Groundwork we also named and created a equine equipment brand – Milepost.
Work completed at: LAGA - Designer
Project type: Brand Design, Packaging Design, Guidelines
Few excerpts from the Groundwork brand guidelines
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