Brand Color Palettes: How Distinctive Colors Determine Brand Success
In the branding world, the power of a distinctive color palette cannot be overstated. A strategic selection of colors not only sets a brand
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WRITING
Steve Leder
Color Psychology – Purple Reign
Purple is a color with a rich history and in the right circumstance it can be a powerful color in the design & marketing toolkit.
Steve Leder
The Impact of Color Psychology in Brand Design & Marketing
Color psychology is the study of how colors impact human behavior, emotions, and perceptions. It explores the idea that different colors can
Steve Leder
POV: AI Generative Art Part 2
Like the rest of the creative world I’ve fallen down the AI generative art rabbit hole.
Steve Leder
Symmetry: Control the Chaos
Symmetry for a designer plays a crucial role and is often employed to create visually balanced and harmonious compositions.
Steve Leder
POV: AI Generative Art
Is this a new explosive creative tool or another step towards robot domination? Let's discuss.
Steve Leder
Pecha Kucha: Styrophobia!
A fun past Pecha Kucha creative presentation on styrophobia, yes that's a real thing!
Steve Leder
The Fine Line Between Confident & Cocky
For creatives, walking the line of being confident versus cocky is an exercise in self-awareness.
Steve Leder
The Intersection of Music & Design
At the intersection of design and music are rock posters and wow, and I love them.
Steve Leder
Design Envy: Burger King Icon
In awe of good design, I aggressively swoon over this.
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